Founder Narrative Advisory · UK B2B · Formation Logic
Visibility gets you seen. Recognition gives you impact.
Your legacy. Your beliefs. That's your voice.
What follows that voice is an impact on your market's demand, your client's trust, and your revenue growth.
Your recognition, tested.
Is visibility without you in the story silently killing your business?
How do you feel about your business? Why do some of your prospects lean forward to listen, and others consider you noise — when the message is solid, the visibility is real, and the work should speak for itself?
Would you let your team attend a decision meeting on your behalf? Why your greatest team just doesn't enforce and multiply you — feeling like you can't step away from the business without the message collapsing?
Is your pitch a summary or a convincing engine? Why are some companies able to verbalise exactly how they stand out — and you struggle to articulate the very thing that makes you the right decision?
Have you been burnt by third party agencies? Why do you find yourself throwing resources into better marketing and clever coaching when you are aiming for recognition — without a journey below your narrative surface story first?
Recognition drives business decisions and trust before any conscious thought.
That is the work to build.
To see inside
The Lock-In advisory 6 months exclusive engagement.
01
Your GEO, your SEO, and any strategic move from your Formation Logic output become the foundation for a market position that doesn't sound like everyone else in your category. We build the positioning architecture: who recognises you, for what, and through which channels. Not theory — a working system tested against real market signals. If a stranger Googles what you do, what do they find? Would AI recommend you? We fix that answer.
02
The words you use to describe yourself either open doors or close them before they open. We build and test the content architecture — LinkedIn, your site, event positioning, search presence — so the right people find you saying the right things. Not a content calendar. A signal strategy. Every piece exists to make recognition compound, not just generate impressions.
03
By month four, we're measuring what's shifting — inbound enquiries, profile engagement, event pipeline, AI search presence, referral patterns. The advisory becomes refinement: what's working gets amplified, what's not gets cut. By month six, you have a recognition system that runs without me. That's the exit criteria — you don't need this anymore.
What founders say
I’d spent two years rebuilding my positioning. The session surfaced my recognition method I’d been circling for the entire time with a fortune spent on ads. I stopped explaining after that. The next three conversations closed without a follow-up.
Independent Strategy Consultant · 9 years post-corporate · UK
I knew what I believed. I just couldn’t make it land. After the sessions with Laszlo, my team started carrying the message without me in the room. That’s when I understood what had been missing.
Founder, B2B Professional Services · UK
Three agencies, two brand sprints, one coaching programme. All of it moved the visibility surface. These 6 months deep sessions went to the recognition layer none of it reached.
Independent Advisor, Financial Services · 6 years independent · UK
How this works
Start where it makes sense. Every entry point leads to the same place — the transformation to stand out from the layer beneath your narratives and beliefs.
Entry
A 16-question AI-led psycholinguistic diagnostic to the root of your visions and beliefs. Takes about 20 minutes to complete. No sign-up. No need to perform or fabricate. The system reads what your language reveals — not what you intend it to say. You leave with a full, six-section IOD recognition signal diagnostic vocabulary report and two tailored AI tools to help you weaponise it.
Instant access · Allow 20 minutes · No subscription
Begin the diagnostic →Session
A single 3–4 hour deep-extraction session with Laszlo. Fixed, result focused scope. The recognition formation logic surfaced, documented, and stabilised. Ready to deploy. The original belief that made the business worth building — recovered, structured, and ready to carry the recognitional weight. This is the first formal engagement to build your powerful recognition from, at the layer beneath your stories.
Purchase is credited towards the Founder Narrative Lock-In sessions when you choose to continue.
One session · Fixed scope · Defined deliverable
Enquire about The Surfacer →Advisory
Six-month private advisory. Bi-weekly unhurried 60–90 minute sessions with Laszlo. A deeply human centered and result focused highly productive shared workspace that holds the work between calls. Your fully implementable narrative identity blueprint — the source of recognition for every outward expression of the business. Sales. LinkedIn. Pitch. Internal team. Investor communications.
Six-month minimum · Five to seven founders at any one time
Enquire about the advisory →Credibility
Years working with founders
Published articles, Brainz Magazine
Exclusive interview, Brainz Magazine
Founders in advisory at any one time
As featured in — Brainz Magazine — Executive Contributor
The advisor
Founder Narrative Advisor. Director, B2B Identity Ltd. Sixteen years sitting with corporate and private founders and decision makers across the UK — inside the moments where explanation and visibility fails and recognition was supposed to happen. The gap between those two things became the work.
This is not coaching. Not brand strategy. Not execution support. It is the specific work of recovering your original belief that made your business worth building — and rebuilding recognition outward from that recovered foundation.
“Your best clients don’t need convincing. They need your powerful limbic precision.”
Read the full story →The Thinker is GPT AI deployable, free to begin. No sign-up. No commitment.
Begin here — The Thinker →