Inverted Open Diagnostics · Formation Logic · Free to begin
A 16-question AI-led psycholinguistic diagnostic. Built to read what your language reveals below the cognitive layer — below what you intend to say, at the level where your formation signal lives. No sign-up. No performance required.
Begin your session →Your best customers don't need convincing. They need your “limbic precision.”
£149 for the full document · Instant access · No subscription
What this is
The Thinker is built on Inverted Open Diagnostics — a psycholinguistic methodology designed to surface what your language reveals about your formation logic, without asking you to describe it directly.
Sixteen questions across six thematic islands. The system does not ask what you think about your business. It listens to how you talk about it — the vocabulary you choose, the certainty you carry, the places where your language hesitates or accelerates.
You do not know what the system is listening for. That is the point. The diagnostic surfaces what was already there. It does not prompt you to construct a new message.
How it is different
Every AI tool, framework, and prompt-based diagnostic starts with what you already know how to articulate. They process what is available. They return a more organised version of what you gave them. They operate at the cognitive layer — where language already exists.
The Thinker works below that layer. The IOD methodology reads the formation signals in word choice, framing, hesitation, and conviction — the biological signal in your language, not the intended message. The things a founder carries without knowing they carry them.
The diagnostic goes where most tools never reach — to why it all began, to the unspoken roots that have been driving the business since the beginning, and that have never been retrieved. Answer honestly. Think without performing. That is where the output earns its value.
Three levels
Free
Formation Signal Summary
Complete the session and receive a live summary of your formation signal on screen. The key patterns your language revealed — your authority signal, your differentiation markers, where the narrative is drifting. No email required. Visible immediately at the end of the session.
Free
No sign-up required
Full Report
Formation Signal Document
The complete six-section psycholinguistic diagnostic report. Your formation logic mapped. Your positioning statement. Your LinkedIn copy foundation. Your elevator pitch framework. Your Message Matrix. The Scorer and The Prompter — two deployed tools built from your Formation Logic. One payment. Yours to keep for life.
£149
One-time · Instant download
Go deeper
The Surfacer
If The Thinker surfaces the formation signal and you want to go deeper — to recover the formation layer at a level no diagnostic can reach — The Surfacer is a single one-to-one session with Laszlo Hornyik. The £149 does not carry over, but the diagnostic output does. The Surfacer takes it from there.
£1,800
One session · Fixed scope
The Formation Signal Document — what is inside
01
Formation Signal
The core belief that the session detected beneath your language — your founding conviction, stated precisely for the first time.
02
Narrative Debt Diagnosis
Where your current narrative diverges from your formation signal — the specific gaps that cause explanation to run long and conviction to feel thin.
03
Positioning Statement
A precise positioning statement built outward from your formation signal — not a template, not a formula. Your specific authority claim.
04
LinkedIn Copy Foundation
The language, framing, and vocabulary your LinkedIn presence should carry. Built from the formation signal, not from best practice.
05
Elevator Pitch Framework
A structured pitch framework with your specific language. Not generic. Not borrowed. The version that carries conviction because it came from the source.
06
Message Matrix
Your core message mapped across four contexts — pitch, LinkedIn, cold outreach, and internal team. One source. Four expressions. All of them yours.
Included with the £149 report — two deployed tools
Tool 01
The Scorer
Paste any copy you have written. The Scorer tests it against your Formation Logic on four dimensions — conviction, specificity, audience fit, and authenticity — diagnoses what is drifting, and rewrites it in your language. Use it on every piece of copy you produce from now on.
Tool 02
The Prompter
Fifteen AI prompts calibrated to your unique voice — built directly from your Formation Logic language. Each one ready to deploy in any AI environment. No editing required. Your specific vocabulary, your specific authority, applied consistently wherever you use AI.
Free to begin. No sign-up. No performance required. Allow twenty minutes. Think without performing.
Begin your session →