What is this Work with me About The Thinker — Start free

Private advisory  ·  Fixed-scope session  ·  Investment from £1,800

Stop explaining.
Start being recognised.

Two ways to work directly. Both start below the surface — at the formation source your market's biological decision-making responds to before your pitch begins. Your sessions go where most business conversations never go — to why it all began, to the unspoken roots that have been driving this since the beginning, and that have never been named.

One session  ·  Fixed scope

The
Surfacer

£1,800

One session · 3-4 hours unhurried session · Defined deliverable · No retainer

Enquire about The Surfacer →

The £1,800 is credited toward Founder Narrative Lock-In if you continue.

A single long or two mini sessions deep-extraction with Laszlo Hornyik. Your beliefs, convictions and recognition values as your formation logic surfaced, formed into in implementable document, and stabilised. This is not a discovery call or a strategy session. It is the specific work of recovering what made the business worth building — and making it precise enough to carry weight at the level where your market recognise you and decides to choose you.

Your sessions go where most business conversations never go — to why it all began, to the unspoken roots that have been driving this since the beginning, and that have never been named. You leave with the formation logic documented, a positioning statement built outward from it, and clarity on why the current narrative keeps requiring explanation when the work is clearly good enough.

Formation Logic extraction — the original belief recovered and documented precisely
Positioning statement built outward from the recovered foundation
Narrative debt diagnosis — where the current message diverges from the source and why
Session notes — a record of everything surfaced, structured for immediate use
One session. Fixed scope. No ongoing commitment required

Six-month advisory  ·  Private

Founder
Narrative
Lock-In

Six-month · Exclusive bi-weekly sessions · Five to seven founders at any one time

Enquire about the advisory → Read about Laszlo first →

Six-month private advisory. Bi-weekly 60-minute sessions. Async session support. A shared workspace that holds the work between calls so nothing needs repeating. The full narrative blueprint — the source of truth for every outward expression of the business.

Sales language. LinkedIn. Pitch. Internal team alignment. Investor communications. All of it built outward from the recovered formation logic. The business stops depending on your presence in every room. The message becomes transferable because it is finally real.

Monthly Advisory Sessions — Two 60-minute strategic sessions per month — not coaching calls, not check-ins. Each session has a deliverable: a positioning decision, a content direction, a channel verdict. You're not learning theory. You're making decisions with someone who's done this before.
Recognition Architecture Build-Out — Your complete market positioning — who finds you, for what, through which channels. LinkedIn presence rebuilt from signal, not template. Website narrative reconstructed around Formation Logic. AI search presence strategy — Google AI Overview, ChatGPT, Perplexity visibility.
Content Signal Strategy — Not a content calendar — a signal architecture that compounds recognition over time. Every piece of content serves one job: make the next stranger understand what you stand for. Cadence, format, platform selection — built around how you actually work, not how gurus say you should.
Measurable Recognition Tracking — Monthly reporting on what's shifting: inbound enquiries, profile views, search appearances, event pipeline. No vanity metrics — only signals that indicate a stranger is finding you and understanding what you do. If it's not moving the number, we cut it. If it is, we double down.
Async Access Between Sessions You're writing a LinkedIn post and it doesn't feel right — send it over, get it back same day. A prospect replied and you're not sure how to position the conversation — async support for that. The advisory doesn't pause between sessions. Recognition decisions don't wait for calendars.
The 20% Referral Engine Every Lock-in client who refers a signed engagement earns 20% of that contract value. On a full six-month Lock-in, that's £6,600 back to you. Not a loyalty programme — a recognition that the best clients come from people who've done the work.
Exit Architecture — You Feel It, You Leave Ready Month 6 exit criteria: you have a recognition system that runs without me. Documented positioning, proven content cadence, working channel strategy — all yours. The engagement is designed to end. Dependency is a design flaw, not a business model.

The filter

This will be right for some founders. Not all of them.

The work requires a founder who is ready to look at the original source rather than refine the current surface. That is not everyone. Both answers are fine.

This is for you if

You have real traction — you are not at the beginning

Important conversations keep requiring more explanation than they should

You feel responsible for the story and sense it hasn't fully locked in

You value thinking time and are not looking for execution support

You are a UK or UK-adjacent B2B founder leading your own company

You are not price-sensitive or in a hurry

This is not for you if

You are still finding product-market fit

You need execution, copywriting, or delivery support

You want a quick fix or a tactical sprint

You are not yet prepared to look at the original source

You want ad-hoc or on-demand availability

You are coaching-obsessed or tactically focused

Your best clients don’t need convincing.

They need your limbic precision.

No application form. No discovery call. If this feels like the right work at the right time, write directly. Better yet, give us a call. Tell me where you are and what you are carrying. That is enough to start. +44 (0) 01325-238-876

hello@b2bidentity.co.uk