Founder Brand Session · One session · Fixed scope
One session · Defined deliverable · No retainer
Enquire about The Surfacer →The £1,800 is credited toward Founder Narrative Lock-In if you continue.
A single deep-extraction session with Laszlo Hornyik. The formation logic surfaced, documented, and stabilised. This is not a discovery call or a strategy session. It is the specific work of recovering the original belief that made the business worth building — and making it precise enough to carry weight at the level where your market actually decides.
Your sessions go where most business conversations never go — to why it all began, to the unspoken roots that have been driving this since the beginning, and that have never been named. You leave with the formation logic documented, a positioning statement built outward from it, and clarity on why the current narrative keeps requiring explanation when the work is clearly good enough.
Founder Brand Advisory · Six-month · Private
Six-month minimum · Bi-weekly sessions · Five to seven founders at any one time
Enquire about the advisory → Read about Laszlo first →Six-month private advisory. Bi-weekly 60-minute sessions. A shared workspace that holds the work between calls so nothing needs repeating. The full narrative blueprint — the source of truth for every outward expression of the business.
Sales language. LinkedIn. Pitch. Internal team alignment. Investor communications. All of it built outward from the recovered formation logic. The business stops depending on your presence in every room. The message becomes transferable because it is finally real.
What founders say
I'd spent two years rebuilding my positioning. The session surfaced something I'd been circling for the entire time. I stopped explaining after that. The next three conversations closed without a follow-up.
Independent Strategy Consultant · 9 years post-corporate · UK
I knew what I believed. I just couldn't make it land. After the work, my team started carrying the message without me in the room. That's when I understood what had been missing.
Founder, B2B Professional Services · UK
Three agencies, two brand sprints, one coaching programme. All of it moved the surface. This went to the layer none of it reached.
Independent Advisor, Financial Services · 6 years independent · UK
The filter
The work requires a founder who is ready to look at the original source rather than refine the current surface. That is not everyone. Both answers are fine.
This is for you if
You have real traction — you are not at the beginning
Important conversations keep requiring more explanation than they should
You feel responsible for the story and sense it hasn't fully locked in
You value thinking time and are not looking for execution support
You are a UK or UK-adjacent B2B founder leading your own company
You are not price-sensitive or in a hurry
This is not for you if
You are still finding product-market fit
You need execution, copywriting, or delivery support
You want a quick fix or a tactical sprint
You are not yet prepared to look at the original source
You want ad-hoc or on-demand availability
You are coaching-obsessed or tactically focused
They need your founder identity.
No application form. No discovery call. If this feels like the right work at the right time, write directly. Tell me where you are and what you are carrying. That is enough to start.
hello@b2bidentity.co.uk